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Show Business
I had one of those delightful “aha” moments at conference recently. I had just heard Erin Crowe, CFO at Senators Sports and...
Market Metrics Upside-Down
Even the most died-in-the-wool marketing skeptic will grudgingly admit that marketing has some positive effect. The debate is usually...
Product Managers As Storytellers
Recently I’ve been working with some experienced product managers on an exciting and innovative program. These people spend most of...
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