PLATFORM

MARKETING

 

CONSULTING  |  COACHING  |  INTERIM MANAGEMENT

HANDS-ON

EXPERIENCE

Seasoned consultants
Deep functional expertise
Broad industry background
Proven change agents

DOUG MICHAELIDES

Principal Consultant
Marketing and Sales

Mr. Michaelides is an entrepreneurial business leader with extensive P&L experience.  He has a track record of leading new ventures and businesses in transition, implementing market strategies and operational improvements to deliver revenue growth and profitability.  A seasoned consultant, Mr. Michaelides was a founding executive and Head of the Sales and Marketing practice at management consulting firm Stratford Managers.  He has had over 25 years of corporate general management, sales and marketing experience in the high-tech sector.  With a B.A.Sc. in Electrical Engineering from the University of Toronto and an MBA from York University, Mr. Michaelides is a frequent blogger on marketing and business topics and has taught as a part-time professor at Ryerson University and Algonquin College.

JEAN WU

Principal Consultant
Product Management

Ms. Wu is a resourceful, results-oriented product management professional with over two decades of experience in start-up and multinational organizations.  Her specialties include product strategy and definition, market and competitive analysis, product support process design, product requirement definition, product roadmap and lifecycle definition, business case development, pricing strategy and partner relations. Ms. Wu was Portfolio Manager at Mitel Networks,  Requirements Consultant and Product Manager at The Marketing Store, and Sr. Product Manager at MTS-Allstream, following a 15 year product management career at Nortel.  Ms. Wu holds a B.A.Sc. in Electrical Engineering from the University of Toronto.

GO-TO-MARKET

PERFORMANCE

Grow and diversify revenue
Improve marketing and sales ROI
Optimize product investment

Our services help you build a platform for go-to-market success, delivering fast results and lasting impact.

GO-TO-MARKET CONSULTING

Accelerate Sales and Marketing

Strategic planning and facilitation

Sales and Marketing process

Lead generation and management

Channel strategy

Marketing campaigns


PRODUCT AND SOLUTIONS MARKETING

Optimize product investment

Business and product planning
Product management process
Target marketing
Product positioning
Value proposition development

SALES AND MARKETING MANAGEMENT

Raise the bar

Interim management
Executive coaching
BD process improvement
Management processes
Talent development

 
 

BETTER

RESULTS

Compelling strategic plans
Scalable go-to-market capabilities
Stronger leadership skills
Effective management processes

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Creating Scalability

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World Class Marketing

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Managing Growth

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Improving Performance

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Strategic Alignment

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Market Repositioning

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Leadership Development

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Revenue Diversification

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Leadership Development

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Business Diversification

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Product Positioning

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Growth Planning & Marketing

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Executive Coaching

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Sales Effectiveness

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Brand Assessment

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Interim Management

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Executive Coaching

 

LET'S

TALK

What's on your mind?

We'd be happy to help.

 

BLOG

POSTS

Free advice - what's not to like?
We love to share our thoughts and experience.
Read through our blog posts then contact us to discuss what interests you.

(613) 355-4181

120 Holland Ave., Suite 5A, Ottawa, ON, K1Y 0X6, Canada

©2018 by PLATFORM MARKETING