PLATFORM
MARKETING
CONSULTING | COACHING | INTERIM MANAGEMENT
HANDS-ON
EXPERIENCE
Seasoned consultants
Deep functional expertise
Broad industry background
Proven change agents
DOUG MICHAELIDES
Principal Consultant
Marketing and Sales
Mr. Michaelides is an entrepreneurial business leader with extensive P&L experience. He has a track record of leading new ventures and businesses in transition, implementing market strategies and operational improvements to deliver revenue growth and profitability. A seasoned consultant, Mr. Michaelides was a founding executive and Head of the Sales and Marketing practice at management consulting firm Stratford Managers. He has had over 25 years of corporate general management, sales and marketing experience in the high-tech sector. With a B.A.Sc. in Electrical Engineering from the University of Toronto and an MBA from York University, Mr. Michaelides is a frequent blogger on marketing and business topics and has taught as a part-time professor at Ryerson University and Algonquin College.
JEAN WU
Principal Consultant
Product Management
Ms. Wu is a resourceful, results-oriented product management professional with over two decades of experience in start-up and multinational organizations. Her specialties include product strategy and definition, market and competitive analysis, product support process design, product requirement definition, product roadmap and lifecycle definition, business case development, pricing strategy and partner relations. Ms. Wu was Portfolio Manager at Mitel Networks, Requirements Consultant and Product Manager at The Marketing Store, and Sr. Product Manager at MTS-Allstream, following a 15 year product management career at Nortel. Ms. Wu holds a B.A.Sc. in Electrical Engineering from the University of Toronto.
GO-TO-MARKET
PERFORMANCE
Grow and diversify revenue
Improve marketing and sales ROI
Optimize product investment
Our services help you build a platform for go-to-market success, delivering fast results and lasting impact.
GO-TO-MARKET CONSULTING
Accelerate Sales and Marketing
Strategic planning and facilitation
Sales and Marketing process
Lead generation and management
Channel strategy
Marketing campaigns
PRODUCT AND SOLUTIONS MARKETING
Optimize product investment
Business and product planning
Product management process
Target marketing
Product positioning
Value proposition development
SALES AND MARKETING MANAGEMENT
Raise the bar
Interim management
Executive coaching
BD process improvement
Management processes
Talent development
BETTER
RESULTS
Compelling strategic plans
Scalable go-to-market capabilities
Stronger leadership skills
Effective management processes
Creating Scalability
World Class Marketing
Managing Growth
Improving Performance
Strategic Alignment
Market Repositioning
Leadership Development
Revenue Diversification
Leadership Development
Business Diversification
Product Positioning
Growth Planning & Marketing
Executive Coaching
Sales Effectiveness
Brand Assessment
Interim Management
Executive Coaching
LET'S
TALK
What's on your mind?
We'd be happy to help.
